Today we were running a workshop to a group of young entrepreneurs at Impact Hub Antigua. Each of these young men represented a tourism project being developed in their communities.
The workshop focused on Social Media, a quick view of the most widely used platforms, and wich should they focus as a turism company. There were provided some specific advice on how to create high quality content exploiting available resources.
Since it was a Social Network workshop, I took the liberty to invite my good friend Jorge Carlos, director of advertising and communications at WOWProjects. He has managed several successful accounts in different markets and his contribution to the workshop was essential.
The event organizer, Mario Torres Herrera, is conducting a research to understand if international travelers going to Guatemala are willing to visit less explored communities, or off the tourist trail, and acquire tourism products and services at these locations.
Special thanks to Mario Torres, for giving us the opportunity to provide this workshop, we will keep in touch with these projects that expose interesting places of our beatiful Guatemala
A Sustainable Tourism Research Project | VillageVisits http://villagevisits.org/
Facebook pages of the local communities: